Function of shipping
The function of shipping is the conveyance of goods from where their utility
is low to a place where it is higher. Goods may consist of raw materials
conveyed in bulk cargo shipments or purpose-built containers, equipment
components or parts for assembly at an industrial plant or on-site capital
project, like a power station, or the whole range of consumer products, many
of which are durable and may be shipped in containers, on swap bodies or by
an international trucking operation. A growth area in recent years is out -
sourcing. This involves manufacturers relocating their industrial plant from a
high labour cost economy, such as Germany or the UK, to a low labour cost
environment as found in many Far East countries. Components are sourced
locally or from neighbouring countries to the industrial assembly plant.
Subsequently the products are marketed locally to the major trading centres,
such as Europe and North America. Outsourcing is logistically driven and
relies primarily on containerized shipment. It exemplifies how shipping is
con tributing to the growing volume of international trade, the relocation of
industry from the developed to the developing economies, as well as to the
changing pattern of international trade.
The factors influencing the shipper’s choice of transport mode has changed
dramatically since the 1980s. Today it is based on the total product concept
embracing all the constituents of distribution logistically driven. These include
reliability, frequency, cost, transit time, capital tied up in transport, quality of
service, packaging, import duty, insurance, and so on. It favours more strongly
multi-modalism, with sea transport undertaking the major leg of the overall
transit. Logistics, just-in-time delivery, supply chain management and distribu -
tion centres or ‘distriparks’ play a major role in decision-making. All these
aspects will be re-examined later as the basis of how the shipowner can best
meet the needs of the shipper in the foreseeable future. The paramount con -
sideration is for the shipowner to empathize with the shipper and strive to
become flexible and responsive to the shipper’s needs on an innovative valueadded
basis in a competitive logistic global environment. The freight rate is
not the only paramount factor, it is the value-added benefit the shipper gains
from the service, which is usually a combined transport operation of road,
sea and rail.
Thank you
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